Undercurrent Story Forms
By Clay Parker Jones profile image Clay Parker Jones
4 min read

Undercurrent Story Forms

Five ways to structure your deck to be sure you're telling a story, not just writing action headlines and bullets powered by chatGPT.

Here's a throwback all the way to 2010.

We were trying to uplevel everyone's deckmaking chops, and to lay the groundwork for the next generation of Undercurrenters – so that it'd be easier for everyone to get together on the rough bones of the story that we were trying to tell.

I think we even made videos on how to do these story forms in practice, and we had a program called Études, where new folks could do a few challenging practice-runs in order to be able to tell a good story, using Keynote, under pressure.

(I think the stuff below was made by Mike Arauz, Alex Chung, Bud Caddell, and me, and I'm pretty sure the whole thing was Bud's idea.)

How do you use these?

For one: you can draw them on a whiteboard and put little slide diagrams next to the relevant part of a story.

For two: you could do like the guy who came up with this idea, and use it to tell stories.

For three: you could drop these into Miro or something similar and re-arrange your slides and messages to be sure you're telling a good story.

The Classic

Set the stage. Reveal your client's challenges in a unique, captivating way. Describe your approach to the problem. Lay out the strategy. Provide the details of the solution and reveal a new reality. Then get into the implementation details necessary to bring the aforementioned to life.

The Augmented Classic

By Clay Parker Jones profile image Clay Parker Jones
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