Culture is downstream of structure. Posts on why the "fix the culture" reflex usually fails, and what to try instead.
Digital Media isn't Mass Media for Cheap Desire Paths: Branding for Digital Lives Two decks that you probably ought to read. The first is from Bud Caddell. It's about a better perspective for businesses to take in their approach to goal-setting for the web. Key
Yesterday I was in a new-business meeting. We were at the offices of a local company looking to make a push in the 4th quarter; their brand has been around for a long time, but recently had some tough times...they're rebounding from their difficulties and doing
I love the new trend toward open-source idea refinement. It's worked for Russell Davies, who has made two (as far as I can tell) presentations using ideas that his readers helped generate. And he does a great job with attribution. In many ways, it's the
exitcreative is now a part of the blogosphere. I hope people read it but I certainly understand if they don't. I'm a young account executive working at a small agency in Chicago. That being said, none of the opinions contained here are those of my employer.
Type to search posts, essays, and chapters.
