Write Issue Trees
Sorta classic that in 2011, I was blogging about diagnosing business problems on Valentine's Day.
Strategy
Strategy as a structural act (not a slide deck). Posts on how organizations decide what to do and what to refuse.
29 posts
Smaller is Better: Web 2.0 2010
Alex and I were fortunate enough to be able to present something at Web 2.0 on Thursday of last week, and I’m happy to report that it went off without a hitch. We spoke about a topic that we’ve both been passionate about for quite some time:
Five Strategy Things N° 2
Why prizes work; Why games are good for the world; Smaller is better; Millennial alter egos; Post-digital briefs.
Five Strategy Things N° 1
Publicness is now free; Influencers are fickle; Moscow traffic; Game designs; Playing time is oxygen.
On Stickiness
As ad-folk, we're always trying to come up with ways to make things sticky. We want viral videos to gain traction. We want people to stick around on our site and read our content. And we want to come up with radical ideas that become public sensations. With