Good Design is Good Will
Paul Rand, org designer. I also especially like how the essay's title hints at *willfulness* and the last line points at an economic outcome. #nice
Brand Strategy
"People build brands as birds build nests, from scraps and straws we chance upon." – Jeremy Bullmore
38 posts
Reimagining the marketing organization in the age of generative AI
I reviewed the academic literature on the potential for AI machine learning to automate certain professional tasks. Then I compared and ranked those functions against an actual marketing org – a mere 7% of which is strongly resistant to automation.
How your org structure is leaving millions on the table
An approach that yields unbelievable levels of productivity, driven by a focus on the work that matters most for growth. In practice, this initially feels like cheating.
Undercurrent Story Forms
Five ways to structure your deck to be sure you're telling a story, not just writing action headlines and bullets powered by chatGPT.
Are.na's About Page
Are.na is a place to collect content and work on ideas in private or with others – and their About Page is as good as I've seen.
Centralization (For Marketers)
Centralization isn't a good thing or a bad thing. It's a pendulum that swings back and forth, and the key is to centralize and decentralize with intention. And to learn from what you've done.
Five Strategy Things N° 5
Chick-Fil-A; The Agency Problem; NFL broadcasters; The Unsexy Side of Responsiveness; Amazon Fulfillment Centers
Five Strategy Things N° 4
Super Bowl spending; Robots; Defining Strategy; Loyalty Cards r Bad; Disruption & Airbnb; How to win championships.
Complex Good
Build discoverable complexity (otherwise known as interestingness) into your business and brand.
On Advertising
There’s a lot of back-and-forth on the internet about the value of banners, the value of social, and whether or not it’s a good idea generally to advertise on the internet. I’m not sure where we’ll all come down on this – ultimately I think we all
The Awesome Science of Cheetos
Lots of interesting stuff lately on the internet about food. The first is from the trailing end of a meandering piece on The Awl about a “McWorld” in Times Square. The author is suggesting the eponymous fast-food giant build a Disneyland/Mecca for Big Mac lovers in NYC, with a
The Cook’s Economist: Functional Publishing Models
Examining the ways in which structure changes what gets published, and why