Make Things for People

This one’s near and dear to my heart.

And it hurts when companies get it wrong.

So it’s exciting to see it done so, so well.

Muji’s just released a set of iPad apps that parallel their products, that align with the values they hold dear, and that extend their brand into new places: a free calendar app that synchronizes with Google (and happens to be the hottest calendar app I’ve seen), a paid notebook app that is a digital addendum to their paper products (and happens to be the hottest note-taking/drawing/importing/whatever app I’ve seen), and a free app to help streamline travel.

Granted, they’ve also got an app that promotes their products in a catalog, but generally speaking their apps are made to help people live their lives better. Not to sell product. Not to deliver a message.

And guess what? They work. I downloaded ‘em all and they’re rad. The travel app won’t replace anything for me, but the calendar app is a definite keeper, and the notepad is unbelievably sick.

I sketched the above in about 20 seconds. And that interface is definitely, probably swissmiss approved (elegant and makes sense), and delightfully logo-less.

Anyway, this is how you make things for people. Now you know.

Subscribe to CPJ.FYI

Every Sunday afternoon, in your inbox: a handcrafted set of reads to get you ready for your week. With a 54% open rate!