This one’s near and dear to my heart.
And it hurts when companies get it wrong.
So it’s exciting to see it done so, so well.
Muji’s just released a set of iPad apps that parallel their products, that align with the values they hold dear, and that extend their brand into new places: a free calendar app that synchronizes with Google (and happens to be the hottest calendar app I’ve seen), a paid notebook app that is a digital addendum to their paper products (and happens to be the hottest note-taking/drawing/importing/whatever app I’ve seen), and a free app to help streamline travel.
Granted, they’ve also got an app that promotes their products in a catalog, but generally speaking their apps are made to help people live their lives better. Not to sell product. Not to deliver a message.
And guess what? They work. I downloaded ‘em all and they’re rad. The travel app won’t replace anything for me, but the calendar app is a definite keeper, and the notepad is unbelievably sick.
I sketched the above in about 20 seconds. And that interface is definitely, probably swissmiss approved (elegant and makes sense), and delightfully logo-less.
Anyway, this is how you make things for people. Now you know.