Clay Parker Jones

Clay Parker Jones

I lead Organizational Design at Airbnb. Previously: August, Undercurrent.

Identity Brand Strategy

Identity, Brands and the Next Generation

[Author's note: I'm not really sure about this. I would really love some comments on what I've written here. Tear it down if you like.] If identity is everything, what is identity? How does it fit in with marketing? Is "identity" a

Brand Strategy Culture

Collaboration & Engagement

I love the new trend toward open-source idea refinement. It's worked for Russell Davies, who has made two (as far as I can tell) presentations using ideas that his readers helped generate. And he does a great job with attribution. In many ways, it's the

Brand Strategy Power

Creating power

Power is the most fundamental part of human relationships. Platonic, romantic, sexual, political, cultural, economic, social and familial (did I miss any?) relationships are based in a simple exchange of power. One side has some, the other has less. This isn't necessarily a recognized or intentional exchange, though

Identity Brand Strategy

Initially, on identity

I'm currently reading The Ethics of Identity by Kwame Anthony Appiah. I was first introduced to Appiah, I think, by Prof. Movindry Reddy of Occidental College. The book was published in 2005. Appiah is professor at Princeton and is a leading thinker in the identity arena. One of

Brand Strategy Power Identity

This is not an ad

So I was thinking about my previous post, and of the connotations of power in advertising. I started going through what I've learned about power, and I remembered that Michel Foucault did quite a bit of thinking on the subject. Most of my worthwhile education has revolved around

Brand Strategy Power

Seduction, Power, and "Cool"

In the last few weeks I've been thinking quite a bit about what defines "cool"... I've discussed the topic with colleagues, friends and random people. While some say that cool is fleeting, I disagree. Hype is fleeting. Cool is permanent, generally not recognized by

Brand Strategy Power

Seduction, Power, and "Cool"

In the last few weeks I've been thinking quite a bit about what defines "cool"... I've discussed the topic with colleagues, friends and random people. While some say that cool is fleeting, I disagree. Hype is fleeting. Cool is permanent, generally not recognized by

Culture

First Post

exitcreative is now a part of the blogosphere. I hope people read it but I certainly understand if they don't. I'm a young account executive working at a small agency in Chicago. That being said, none of the opinions contained here are those of my employer.