I lead Organizational Design at Airbnb. Previously: August, Undercurrent.
Digital Media isn't Mass Media for Cheap Desire Paths: Branding for Digital Lives Two decks that you probably ought to read. The first is from Bud Caddell. It's about a better perspective for businesses to take in their approach to goal-setting for the web. Key
Yesterday I was reading a profile in the New Yorker about Ian McEwan. He's the author of Atonement, among other works, and one of the key features of the profile was his discussion of narrative suspense and how to create it. Narrative suspense is the thing that makes
Yesterday I was in a new-business meeting. We were at the offices of a local company looking to make a push in the 4th quarter; their brand has been around for a long time, but recently had some tough times...they're rebounding from their difficulties and doing
This one's for the AEs out there. Last night I was watching "Modern Marvels" on The History Channel. This particular episode was about copper, and the portion that caught my attention was a visit to a bell foundry, where bells had been sand-cast from copper
About a week ago, I sent a coworker a link to a photo on my Flickr account. Yesterday she reported back that she'd looked through all 2,228 photos that I've put online. She asked if I was weirded out. I said, "Of course not.
It's popular today to think that content is king. People will pay for it if it's good enough, and people will keep coming back to you if you provide "good" on a consistent basis. They'll try your product - whatever it is - and
It starts with a question. Last Friday, Scamp asked a question [emphasis is mine]: do you actually want to My guess is that you can probably ask the same question to entire agencies. And the answer: "No, now that you mention it, not really." Agencies are built around
As ad-folk, we're always trying to come up with ways to make things sticky. We want viral videos to gain traction. We want people to stick around on our site and read our content. And we want to come up with radical ideas that become public sensations.
Was thinking last night... When done right, advertising is really about the discovery and innovative distribution of meaning that already exists. Products, services, things and activities in the world have meaning attached to them. And it's up to us, as marketing people, to find that meaning (especially if
Reader beware: I've been a fan of Nike for my entire life. Dang you, brand loyalty, and the fog that you put me in. Below are some photos of my most recent loves, my Air Force Ones. I'll get to these later. This is an enormous
When I was in New York a couple weeks back, I made a point to visit UNIQLO. It's an amazing store, and if you have an opportunity, you must visit one of their stores. I hope they're all as done-up as the flagship at 546
Facebook is an immensely popular social networking site that works within the existing social networks that thrive in places where young people are forced to congregate: high schools and colleges. Tapping into this existing network (and offering a simpler, cleaner interface than MySpace), Facebook has grown to something like 9
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