I lead Organizational Design at Airbnb. Previously: August, Undercurrent.
So I’ve been thinking a bit about loyalty over the past few months. More or less, I was thinking that a new, cool perspective on loyalty programs could be made up of three important parts: 1. A part that gets people to do things with and for each other
Something I wrote but never hit publish on, back in 2011. It’s funny to read this now with the benefit of 10 more years experience and think — yeah, I still mostly believe this stuff!
To spare you the extreme displeasure of going to the Lockheed Martin site to find the operating principles behind the O.G. Skunkworks, I’ve pasted them below. The bolding is mine. 1. The Skunk Works manager must be delegated practically complete control of his program in all aspects. He
The following seven principles are from a book called A Pattern Language by Christopher Alexander et al., and they describe the method by which builders should implement the “patterns” laid out in subsequent chapters of the book. The patterns used by the book are essentially design guidelines, and they range
Sorta classic that in 2011, I was blogging about diagnosing business problems on Valentine's Day.
I got back to reading Krakatoa this week – I’ve been about halfway through the book for a couple years now – and I’ve stumbled across a rather interesting passage. Bold emphases are mine, but you prolly knew that already; can’t think of the last time I saw bold
This one’s near and dear to my heart. And it hurts when companies get it wrong. So it’s exciting to see it done so, so well. Muji’s just released a set of iPad apps that parallel their products, that align with the values they hold dear, and
Alex and I were fortunate enough to be able to present something at Web 2.0 on Thursday of last week, and I’m happy to report that it went off without a hitch. We spoke about a topic that we’ve both been passionate about for quite some time:
Why prizes work; Why games are good for the world; Smaller is better; Millennial alter egos; Post-digital briefs.
Publicness is now free; Influencers are fickle; Moscow traffic; Game designs; Playing time is oxygen.
I've just downloaded Skype's Brand Book, which they've recently made public on their site. It's a nice piece of work, and offers a rich, flexible and humorous set of guidelines for the use of Skype's brand elements. They allow for
So... the following is a draft for a little page-or-so thing I'm writing in re: a position on the social web and its implications for B2B marketing. Warning! There are a few buzzwordy things in the below, and the voice is a lot more professional than
Type to search posts, essays, and chapters.
