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Knowledge, networked
Organizations regularly fragment expertise through well-intentioned structural decisions. Product teams, customer segments, and geographical divisions all create boundaries that contain knowledge that should flow freely. Meanwhile, people crave genuine connection with others who share their craft, facing similar challenges across different contexts.
The gap between formal structure and information architecture (IA)—aside from pulling many IA professionals into the world of organizational design—gets in the way of progress. Novices struggle without access to expert guidance beyond their immediate team. Experts lack mechanisms to influence domains, assets & standards (23) beyond their direct sphere. Great ideas emerge and die in isolation rather than spreading. The organization optimizes for functional or customer alignment while neglecting an essential architecture of expertise.