On who we think we are, who we actually are, and the gap between the two. (People and orgs included in the "we" here.)
I've just downloaded Skype's Brand Book, which they've recently made public on their site. It's a nice piece of work, and offers a rich, flexible and humorous set of guidelines for the use of Skype's brand elements. They allow for
About a week ago, I sent a coworker a link to a photo on my Flickr account. Yesterday she reported back that she'd looked through all 2,228 photos that I've put online. She asked if I was weirded out. I said, "Of course not.
Reader beware: I've been a fan of Nike for my entire life. Dang you, brand loyalty, and the fog that you put me in. Below are some photos of my most recent loves, my Air Force Ones. I'll get to these later. This is an enormous
When I was in New York a couple weeks back, I made a point to visit UNIQLO. It's an amazing store, and if you have an opportunity, you must visit one of their stores. I hope they're all as done-up as the flagship at 546 Broadway
[Author's note: I'm not really sure about this. I would really love some comments on what I've written here. Tear it down if you like.] If identity is everything, what is identity? How does it fit in with marketing? Is "identity" a
I'm currently reading The Ethics of Identity by Kwame Anthony Appiah. I was first introduced to Appiah, I think, by Prof. Movindry Reddy of Occidental College. The book was published in 2005. Appiah is professor at Princeton and is a leading thinker in the identity arena. One of
So I was thinking about my previous post, and of the connotations of power in advertising. I started going through what I've learned about power, and I remembered that Michel Foucault did quite a bit of thinking on the subject. Most of my worthwhile education has revolved around
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