Brand Strategy

"People build brands as birds build nests, from scraps and straws we chance upon." – Jeremy Bullmore

38 posts
Brand Strategy Power

Seduction, Power, and "Cool"

In the last few weeks I've been thinking quite a bit about what defines "cool"... I've discussed the topic with colleagues, friends and random people. While some say that cool is fleeting, I disagree. Hype is fleeting. Cool is permanent, generally not recognized by

Brand Strategy Power

Seduction, Power, and "Cool"

In the last few weeks I've been thinking quite a bit about what defines "cool"... I've discussed the topic with colleagues, friends and random people. While some say that cool is fleeting, I disagree. Hype is fleeting. Cool is permanent, generally not recognized by