Archive (2006-2009)

Posts from the exitcreative blog, 2006-2009

5 posts
Branding

The Success of the Nike Brand, a History

Reader beware: I've been a fan of Nike for my entire life. Dang you, brand loyalty, and the fog that you put me in. Below are some photos of my most recent loves, my Air Force Ones. I'll get to these later. This is an enormous

Dec 18, 2006 6 min read
Experience Design

Facebook, or, Life on the Web

Facebook is an immensely popular social networking site that works within the existing social networks that thrive in places where young people are forced to congregate: high schools and colleges. Tapping into this existing network (and offering a simpler, cleaner interface than MySpace), Facebook has grown to something like 9

Sep 7, 2006 2 min read
Branding

Creating power

Power is the most fundamental part of human relationships. Platonic, romantic, sexual, political, cultural, economic, social and familial (did I miss any?) relationships are based in a simple exchange of power. One side has some, the other has less. This isn't necessarily a recognized or intentional exchange, though

Jul 18, 2006 2 min read
Advertising

Initially, on identity

I'm currently reading The Ethics of Identity by Kwame Anthony Appiah. I was first introduced to Appiah, I think, by Prof. Movindry Reddy of Occidental College. The book was published in 2005. Appiah is professor at Princeton and is a leading thinker in the identity arena. One of

Jul 1, 2006 2 min read
Branding

This is not an ad

So I was thinking about my previous post, and of the connotations of power in advertising. I started going through what I've learned about power, and I remembered that Michel Foucault did quite a bit of thinking on the subject. Most of my worthwhile education has revolved around

Jul 1, 2006 1 min read