Five Strategy Things N° 4
Super Bowl spending; Robots; Defining Strategy; Loyalty Cards r Bad; Disruption & Airbnb; How to win championships.
Clay Parker Jones
I lead Organizational Design at Airbnb. Previously: August, Undercurrent.
The Undercurrent Skills Maturity Matrix
This development tool is designed to give strategists clarity into their path forward, help them define and deepen strengths, and give managers a way to guide their directs.
Complex Good
Build discoverable complexity (otherwise known as interestingness) into your business and brand.
Forty Business Tips
These are all really two tips: focus on service and execution; if it’s not working, get out.
Objection Criteria & Strategy Reviews
Along with a few other folks in the UC “Management” crew, I spent Monday and Tuesday learning about Holacracy. It’s an interesting organizing idea that deserves a much longer set of posts, but the five-second version is that it’s a explicitly structured, distributed-authority, adaptive decision-making system that aims
Communicating Intent
Remember Commander’s Intent? Basically: a nugget of communicable strategy that helps a team make effective decisions in the face of changing conditions. It’s primarily a military thing, but since we use words like “campaign” a lot (whatup, Cannes?) I think we’re allowed to continue our appropriation of
On Advertising
There’s a lot of back-and-forth on the internet about the value of banners, the value of social, and whether or not it’s a good idea generally to advertise on the internet. I’m not sure where we’ll all come down on this – ultimately I think we all
On Resolution & Parameterization
Numerical weather modeling splits up the globe into a series of three-dimensional pixels. It applies a ton of math to the data representing each of those pixels to make predictions about the movement, intensity and impact of weather systems. These predictions are generated by specific models developed by groups of
Aviation: Not Easy
From the chronicles of “Easier Said Than Done, Airline Edition”: five lessons on innovation and the future of organizing.
The Awesome Science of Cheetos
Lots of interesting stuff lately on the internet about food. The first is from the trailing end of a meandering piece on The Awl about a “McWorld” in Times Square. The author is suggesting the eponymous fast-food giant build a Disneyland/Mecca for Big Mac lovers in NYC, with a
Five Strategy Things N° 3
Guess the source of this slide; Empathy; Seinfeld on Jokecraft; Flight Manual for the U2; Interestingness defined.
Commander's Intent
I give you another military process that can be applied to business strategy and organization design. It’s called "Commander’s Intent" (CI) and it’s designed to create durability through simplicity and openness to interpretation: "Plans are useful, in the sense that they are proof that