These resources (which include the content from the book, and where appropriate, downloadable tools) are only available to folks who have purchased the book. Get in touch if you’d like access.
Certainty shrinks possibility
You can’t rely on annual strategies or quarterly plans when conditions shift daily. Instead, you need to develop the capacity for experimentation—the ability to actually test ideas, actually learn from results, and actually adapt your ongoing approach based on real data rather than assumptions.