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# Make Things for People
- URL: https://www.cpj.fyi/radar/make-things-for-people/
- Published: 2010-11-02T04:00:00.000Z
- Updated: 2026-01-19T16:42:43.000Z
- Author: Clay Parker Jones
- Tags: Radar, Brand Strategy, Values

This one’s near and dear to my heart.

And it hurts when companies get it wrong.

So it’s exciting to see it done so, so well. 

[Muji’s just released a set of iPad apps that parallel their products](http://www.muji.com/app/?ref=cpj.fyi), that align with the values they hold dear, and that extend their brand into new places: a free calendar app that synchronizes with Google (and happens to be the hottest calendar app I’ve seen), a paid notebook app that is a digital addendum to their paper products (and happens to be the hottest note-taking/drawing/importing/whatever app I’ve seen), and a free app to help streamline travel.

Granted, they’ve also got an app that promotes their products in a catalog, but generally speaking their apps are made to help people live their lives better. Not to sell product. Not to deliver a message.

And guess what? They work. I downloaded ‘em all and they’re rad. The travel app won’t replace anything for me, but the calendar app is a definite keeper, and the notepad is unbelievably sick.

![](https://storage.ghost.io/c/73/a9/73a90ce4-1663-4169-a7cb-efdf906b6b25/content/images/2023/01/image-28.png)

I sketched the above in about 20 seconds. And that interface is definitely, probably [swissmiss](http://www.swiss-miss.com/?ref=cpj.fyi) approved (elegant and makes sense), and delightfully logo-less.

Anyway, this is how you make things for people. Now you know.