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# Five Org Design Things N° 10
- URL: https://www.cpj.fyi/five-things/five-org-design-things-10/
- Published: 2024-05-19T20:55:27.000Z
- Updated: 2026-05-02T12:23:52.000Z
- Description: Pattern languages and org analysis; RTO is bad, even if offices are good; old maps made 3D; diverging values worldwide; exit interviews
- Author: Clay Parker Jones
- Tags: Five Things, Org Design, Culture, Management

### Another digitized Pattern Language

[A Pattern Language](https://www.amazon.com/Pattern-Language-Buildings-Construction-Environmental/dp/0195019199?ref=cpj.fyi) continues to be one of my all-time favorite books and IMO is a must-read for anyone working in organization design. It’s about building good cities and towns and buildings and rooms and lives and it’s packed full of *patterns* ranging from massive ([Agricultural Valleys](https://patternlanguage.cc/Patterns/Agricultural-Valleys-%284%29?ref=cpj.fyi)) to tiny ([Different Chairs](https://patternlanguage.cc/Patterns/Different-Chairs-%28251%29?ref=cpj.fyi)). This ↓ is a really nicely digitized version of it.

[List of PatternsSee the README for an explanation and discussion about this project and how to use it. The Patterns A pattern language has the structure of a network. \[…\] The sequence of patterns is both a summary of the language, and at the same time, an index to the patterns.![](https://patternlanguage.cc/static/icon.png)![](https://patternlanguage.cc/static/og-image.png)](https://patternlanguage.cc/?ref=cpj.fyi)

It’s missing some of the richer parts of the printed original – little descriptions of why the patterns work, but it does have nice graphs of the interconnections between the patterns. Shoutout to my favorite pattern, [Six-Foot Balconies](https://patternlanguage.cc/Patterns/Six-Foot-Balcony-%28167%29?ref=cpj.fyi).

Side note: mapping pattern relationships is a good diagnostic practice. Here’s an old example of what that looks like in practice ↓

[![Made with Flourish](https://public.flourish.studio/resources/made_with_flourish.svg) ](https://public.flourish.studio/visualisation/15395069/?utm%5Fsource=embed&utm%5Fcampaign=visualisation/15395069)

### RTO makes senior employees quit

Speaking of identifying causal (or at least *interesting*) relationships in OD work, here’s a pretty impressive examination of the impact of Return to Office (RTO) mandates and retention of senior-level employees. The unsurprising conclusion, in the lede of [coverage from Ars Technica](https://arstechnica.com/information-technology/2024/05/rto-mandates-led-to-pronounced-exodus-of-senior-workers-at-top-tech-firms/?ref=cpj.fyi):

> Return to office (RTO) mandates can lead to a higher rate of employees, especially senior-level ones, leaving the company, often to work at competitors.

[Return to Office and the Tenure Distribution, Van Dijcke, Gunsilius, WrightReturn to Office and the Tenure Distribution, Van Dijcke, Gunsilius, Wright.pdf721 KBdownload-circle](https://www.cpj.fyi/content/files/2024/05/Return-to-Office-and-the-Tenure-Distribution--Van-Dijcke--Gunsilius--Wright.pdf "Download")

My stance here:

1. These kinds of mandates are obviously bad management practice that we will look back on with extreme prejudice. Accidentally losing senior talent to competitors is both expensive and bad for business.
2. [Working in physical proximity to your colleagues is good](https://readme.blackglassco.com/were-in-our-return-to-office-era/?ref=cpj.fyi). Human connection is important for mental and emotional health. Developing a [shared language](https://www.cpj.fyi/five-org-design-things-9/) is doable online, but harder.
3. Remote work isn’t new. Executives in large corporates have been working *primarily remotely* for a LONG time, and it’s been…fine. How else could you manage a multinational company?
4. This is the latest in a long line of managers doing things that actively reduce performance but increase the feeling of control.
5. The biggest problem here is that RTO is one of the most boring mandates you can make, and boring strategic calls are extremely disengaging for senior talent. Mandates should be exciting, game-changing, *challenging* things. [Like this](https://gist.github.com/chitchcock/1281611?ref=cpj.fyi).

Anyway, this is a dumb thing that companies should stop doing. And the methods in this report are *fascinating*.

### This is amazing

This is zero percent an org design thing, but maybe you’re looking for a diversion? Digitized old maps projected into 3D. So cool. You could lose hours in here!

[Hi-Res Interactive Map of Mt St Helens, Cowlitz County, WA in 1919 (1919 ed.) | PastmapsExplore a hi-res interactive 1919 map of Cowlitz County. See changes over time, compare to present day, or buy a museum-quality print.![](https://pastmaps.com/remix-static/favicon-32.png)Pastmaps![](https://prd-tnm.s3.amazonaws.com/StagedProducts/Maps/HistoricalTopo/PDF/WA/125000/WA_Mt%20St%20Helens_242695_1919_125000_tn.jpg)](https://pastmaps.com/map/mt-st-helens-cowlitz-county-wa-usgs-topo-1919?ref=cpj.fyi)

### Values are diverging worldwide

[Worldwide divergence of values - Nature CommunicationsThe authors test whether social values have become converged or diverged across national cultures over the last 40 years using a 76-country analysis of the World Values Survey. They show that values have diverged, especially between high-income Western countries and the rest of the world.![](https://www.nature.com/static/images/favicons/nature/apple-touch-icon-f39cb19454.png)NatureJoshua Conrad Jackson![](https://media.springernature.com/m685/springer-static/image/art%3A10.1038%2Fs41467-024-46581-5/MediaObjects/41467_2024_46581_Fig1_HTML.png)](https://www.nature.com/articles/s41467-024-46581-5?ref=cpj.fyi#Fig1)

I hadn’t heard of “sacred vs. secular” and “emancipative vs. obedient” values before – that is, values that uphold or reject tradition, and values that expand or restrict individual freedom from the group, and it’s fascinating that the world is especially divergent on especially emancipative values. And there’s an interesting set of convergent values here:

1. More tech
2. More feelings of responsibility for kids
3. Greater respect for authority
4. Less importance placed on work

We’re also finding in some research we’re doing with marketing teams that the teams that report having “best-in-class CX” are those that also report being able to “feel the vision/values of the company in the products/services.” Here’s to more opinionated firms, I guess?

### Extremely spicy, public exit interviews

[Mat Baxter’s Huge turnaround jobEx-Huge CEO Mat Baxter talks about how to give creative agencies a shot at a sustainable future![](https://www.contagious.com/asset/img/meta/db4db653eea1a3696f5b4375e619a529/apple-touch-icon-precomposed-180x180.png)ContagiousJames Swift /![](https://darkroom.contagious.com/1380/57680d071f00c9af725086d40e076c4b:06496adb19ecb0e1445b0cff3daa6b68/ipglab-cirobsq.png)](https://www.contagious.com/news-and-views/mat-baxter-on-reinventing-the-creative-advertising-agency-business-model-at-Huge?ref=cpj.fyi)

There’s a lot of really interesting, good stuff in here but at least for me this misses the mark:

> Now, we all know that there’s a very small relationship between brand awareness and performance. There are lots of brands in the world with 95% brand awareness who can’t make their sales numbers. Coca-Cola has very high brand awareness. Is Coke happy with the amount of Coke Red it’s selling right now across the world? No, they’re fucking not.

Having grown small businesses from zero to something, and having been inside large organizations with sophisticated economic models that predict future revenue growth, I can tell you that a) awareness isn’t *the* thing executives are necessarily concerned about, but the broader basket of brand measures *are* definitely important, b) awareness absolutely matters, and c) any reason why an exec enjoying high awareness might bemoan lower sales is going to be much more complex than “oh, there’s no relationship there.”

Also, $KO is close to all-time highs as of this writing.